AMY BURNS SMITH

Be transparent. Be authentic. Avoid stock photography!

In an effort to promote the new film "Unfinished Business," 20th Century Fox teamed up with iStock photos by Getty Images to create a spin on standard "cheesy" stock photography that always finds its way to corporate and academic websites. Cast members of the film, including Vince Vaughn, posed for photos that look similar to those that we are often subjected to on websites like this. Photos were made available for download royalty free. 

This resonates in its brilliant use of social media and good old fashioned humor. 

Note: The creator of this website was careful to avoid all stock photography! 

Click on the photos to the left to see some of the news buzz about this!